| To Do’s | Basic | Standard | Advanced | |
|---|---|---|---|---|
|
$150 (USD)
|
$250 (USD)
|
$350 (USD)
|
||
| Monthly spend on PPC networks | ||||
| Monthly spend on PPC networks | Up to $2,500 | $2,501 – $5,000 | $5,001+ | |
| Keywords in campaign | ||||
| Keywords in campaign | Up to 250 | Up to 2000 | Up to 10,000 | |
| Google PPC network | ||||
| Google PPC network | ✔ | ✔ | ✔ | |
| Bing PPC network | ||||
| Bing PPC network | ✔ | ✔ | ||
| Facebook PPC | ||||
| Facebook PPC | ✔ | ✔ | ||
| Google Remarketing | ||||
| Google Remarketing | ✔ | ✔ | ||
| Initial campaign development & strategy | ||||
| Initial campaign development & strategy | ✔ | ✔ | ✔ | |
| Advanced keyword research and selection | ||||
| Advanced keyword research and selection | ✔ | ✔ | ✔ | |
| Competitor analysis | ||||
| Competitor analysis | ✔ | ✔ | ✔ | |
| Ad campaign copywriting | ||||
| Ad campaign copywriting | ✔ | ✔ | ✔ | |
| Ad copy performance testing | ||||
| Ad copy performance testing | ✔ | ✔ | ✔ | |
| Ongoing keyword development | ||||
| Ongoing keyword development | ✔ | ✔ | ✔ | |
| Dynamic insertion into ads | ||||
| Dynamic insertion into ads | ✔ | ✔ | ||
| Google Analytics integration and Goal Tracking | ||||
| Google Analytics integration and Goal Tracking | ✔ | ✔ | ✔ | |
| Reporting | ||||
| Reporting | ✔ | ✔ | ✔ | |
| Strategic bid management | ||||
| Strategic bid management | ✔ | ✔ | ✔ | |
| Personal consultations (Up to 2/month) | ||||
| Personal consultations (Up to 2/month) | ✔ | ✔ | ✔ | |
| Monitoring clicks, conversions, & click fraud activities | ||||
| Monitoring clicks, conversions, & click fraud activities | ✔ | ✔ | ✔ | |
| Set up & management of rules based bidding | ||||
| Set up & management of rules based bidding | ✔ | ✔ | ||
| Ecommerce PPC ROI reporting | ||||
| Ecommerce PPC ROI reporting | ✔ | ✔ | ||
| Landing page design & optimization (Continuous) | ||||
| Landing page design & optimization (Continuous) | ✔ | |||
| Website conversion analysis reporting | ||||
| Website conversion analysis reporting | ✔ | ✔ | ||
| Banner Ads design for Remarketing | ||||
| Banner Ads design for Remarketing | Add $200 (20 pieces) / Client can provide | 1 Set included / Client can provide | ||
| Facebook Remarketing | ||||
| Facebook Remarketing | ✔ | |||
| Conversion analysis of landing pages | ||||
| Conversion analysis of landing pages | By Quote | |||
| Landing Page performance testing | ||||
| Landing Page performance testing | By Quote | |||
| Testing Ecommerce store & Checkout Process | ||||
| Testing Ecommerce store & Checkout Process | By Quote | |||
| Monthly Performance & Analysis Reporting | ||||
| Monthly Performance & Analysis Reporting | ✔ | ✔ | ✔ | |
| Progressive monthly account management cost | ||||
| Progressive monthly account management cost | $199 or 15% of monthly budget (whichever is higher) | $399 or 12% of monthly budget (whichever is higher) | $499 or 10% of monthly budget (whichever is higher) | |